01
You own cover-to-cover.co.uk, but every link points visitors to a Shopify subdomain.
- What I saw
- cover-to-cover.co.uk currently 301-redirects to cover-to-cover-mumbles.myshopify.com. So when a customer Googles you, when a newsletter goes out, when a publisher links to your event listing, the URL they see and remember is the templated Shopify subdomain rather than your own brand address. The own-domain is bought and paid for but only ever appears for a fraction of a second in the browser bar before the redirect fires.
- The rebuild
- After rebuild, the new site lives at cover-to-cover.co.uk itself with no redirect. The Shopify backend can stay where it is for stock and orders. The customer-facing pages, the events programme, the bookshop story and contact details all sit on your own domain, served from Vercel edge under sub-100ms first-byte.